PopSockets: Lifestyle Campaigns
Karishma spent several years leading the Partnerships team at PopSockets & launching culture-based marketing initiatives focused on expanding the brand’s audience, driving renewed awareness & building brand equity.
The vision was to grow the brand & business by enhancing PopSockets’ identity beyond function, developing the soul of the brand & re-introducing it to a wider audience. Her team created partnerships with creators in various capacities to design campaign stories around product launches, evergreen product lines & classic licenses. This is a snapshot of that chapter.
Services: Brand Strategy // Casting
-
Become a lifestyle brand that empowers creative expression.
Develop a community of tastemakers relevant in Music, Fashion, Gaming & Art that organically represent the brand.
Captivate a Gen-Z audience.
-
Execute lifestyle campaigns that prioritize representation & feature a group of diverse & compelling faces.
Develop an “Always On” multi-tiered seeding programs that result in community expansion.
Launch collaborations with emerging talent, brands & classic licenses that drive awareness & equity.
Implement celebrity + creator campaigns across social & digital platforms.
-
Casted 35+ brand campaigns with a variety of tastemakers, creators & models.
Created & scaled a multi-tiered seeding program that highlighted the brand’s product ecosystem, supported key brand moments, collaborations & content pillars.
The seeding program resulted in 1000+ talent seeded per quarter - driving an average of 2M monthly impressions on Instagram & an additional 200M+ views on TikTok in Y2.
Developed & launched collaborations with glaive, mxmtoon, OGBFF, Pokemon, Harry Potter, The Revels Group, Secret Walls, HypeBeast and more.
Executed 40+ campaigns with creators such as Bella Poarch, Devon Rodriguez, Hallie Tut, Jack Pembrook, Kat Stickler, Leenda Dong, Nava Rose, Micah Cow, Millan Matthew & Zack Lugo.
Launched a TikTok mini-series called “Mirror "Mirror” that drove over 14M+ views in a 6 week period.
Services: Brand Strategy
“Glitz” - a McBling era inspired evergreen campaign feat. ChinqPink, San Juan, Anai Aku & Zion Zell
“Plantcore” by PopSockets feat. Aashish Thakur
Coca Cola x PopSockets “1971” campaign starring Tyler Chance, Ryley Ladd, Christina Nandin & Curtiss Rowe
Coca-Cola Classic x PopSockets feat. Sasha Che, Aaron Joseph LaPeyrollerie, Ceiarra Perez, Zion Zell
Pokemon x PopSockets feat. Courtni Poe, Jackson Tucker-Randle, RekStizzy & J.Caspen
“Bubbly” a PopSockets Limited Drop feat. Paris Osona
“HEIRLOOMS” feat. Juliette Nadine & Sparkle Tatyana-Marie
