The Revels Group x PopSockets Recording Studio
We created a living breathing space for PopSockets to tap into the music industry & build community.
You may wonder, “Why is a mobile accessories brand creating a recording studio?”
From writing lyrics to sharing the next version of a beat; mobile is part of the music making experience. PopSockets realized if they can authentically get their product into the hands of artists & tastemakers that surround them - they become part of the physical experience of the artist’s creative expression.
Services: Brand Strategy // Sponsorships + Activations
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Become a lifestyle brand that empowers creative expression.
Develop a community of tastemakers relevant in Music & Fashion that organically represent the brand.
Captivate a Gen-Z audience.
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Design a pop-up recording studio & product showroom in partnership with a music company that creates access to an ecosystem of artists & industry execs.
Structure a long-term partnership inclusive of product seedings, event integrations & opportunity flow between the brand + other notable industry members.
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The Revels Group x PopSockets Recording Studio had 4 interactive brand installations that allowed artists & producers to grab product on-site or place special requests for current or custom PopSockets product whenever they were in the studio.
The partnership enabled product seeding opportunities to 50 - 400 music industry members monthly.
The brand participated in 3-6 quarterly event integrations, all of which resulted in organic social content across platforms.
Notable singers, songwriters & producers who’ve hosted recording sessions in the space include The City Girls, H.E.R, Rodney “Darkchild” Jerkins, G-Eazy, Coi Leray, Jenevieve, Julia Lewis and Ambezza.
