Aritzia: The Super Puff Campaign
Leading up to the winter of 2018, Canadian label Aritzia had been building a strong fanbase of royalty & models alike. The brand had plans to expand across the U.S. that season - opening stores from Vancouver to New York & were looking to continue that momentum with a series of celebrity & creator partnerships. First up was helping Aritzia forge a relationship with supermodel Kendall Jenner through a series of product seedings & paid partnerships.
Services: Brand Strategy // Celebrity Partnerships + Event Marketing
Agency: The A List
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Create energy behind the launch of Aritzia’s new Super Puff jacket that will drive awareness, website traffic & sales throughout the winter season.
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Engage a celebrity partner with a strong social media imprint & connection to the fashion world that can drive sales & awareness on key brand channels.
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Artizia’s Instagram followers grew by 12%.
Revenue was up from social by 133%.
The partnership generated numerous press placements in publications like Vogue, Vogue France, Teen Vogue & Elle.
The images from the campaign even spawned it’s own silly viral meme.
In 2019, we brokered a 2nd collaboration with Kendall Jenner & additional partnerships with Hailey Bieber, Sophia Richie, Chloe & Halle Bailey, Cami Mendes & Charles Melton.
The company’s consistent investments in talent, infrastructure & marketing initiatives fueled measurable growth for the brand. Aritzia reported a net profit of $17.9 million in a 13-week period ending September 1st, which was nearly a 19% jump from their $15.1 million profit during the same period last year.
